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Monthly Archives : June 2008

Exxon Returns as PBS Sponsor

Exxon Mobil Corp. will resume national sponsorship of PBS through the end of this year, with an option for renewal, Reuters reports. The company will partially underwrite the “Nightly Business Report” and “Nova” starting June 9 after ending its sponsorship…

Banned ‘Boondocks’ Released on DVD

The second season DVD release of “The Boondocks” will include two unaired episodes that took aim at Black Entertainment Television and its executives, the Los Angeles Times reports. The episodes attack what the show views as the network’s harmful negative…

Upfront Market Making Progress

Buyers indicate the upfront market is 20%-50% completed and healthier than expected, with marketers investing in proven programs and outlets, AdAge reports. The CW faces an uncertain upfront market and fleeing dollars to cable and other broadcast outlets, but a…

Jelline to Head ICM TV Development

Mike Jelline has been named head of ICM’s TV talent development, the Hollywood Reporter says. Jelline replaces Leigh Brillstein, who steps down from the post while extending her senior VP deal, the newspaper says. Jelline will report to Ted Chervin,…

‘Tudors’ Season-Ender Draws a Crowd

The season-two finale of Showtime’s “The Tudors” saw a massive ratings jump over the show’s final episode in 2007. The 9 p.m. telecast pulled in 852,000 viewers, marking an 83% increase from last season’s finale, which drew 465,000. The telecast…

‘Bridezillas’ Scare Up Ratings

The fifth-season premiere of WE tv’s “Bridezillas” on Sunday garnered 1 million total viewers, making it the highest-rated premiere episode of the series, according to Nielsen Media Research. The broadcast attracted a 0.8 household rating, up 21% by that measure…

Column: User Feedback Offers Valuable Insights

Are you listening to your viewers? Because that’s the single biggest advantage Web video has over television. Internet TV producers can access data, practically in real time, on how their videos perform, who they reach and when they reach them….

Animal Planet Gets ‘Extraordinary’

Animal Planet will premiere “Extraordinary Animals,” narrated by William Shatner, on June 13, Broadcasting & Cable reports. The series chronicles animals with unusual abilities and talents, such as a piano-playing cat and an elephant that paints with her trunk, the…

Aneesh Raman Exits CNN

CNN Middle East correspondent Aneesh Raman has decided to leave the network and journalism, TVNewser reports. In a note announcing his departure, Raman did not reveal what his next career step will be, the Web site says. —Vlada Gelman

‘Robin Hood’ Joins BBC America HD

BBC America will add “Robin Hood” to its BBC America HD lineup this fall, Multichannel News reports. A high-definition “sneak peek” of “Robin Hood’s” first season will be featured on DirecTV’s Channel 101 and Time Warner Cable’s HD Showcase on…