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Daily Archives : Aug 20, 2008

FX Plans Final ‘Shield’ for Nov. 25

FX will air the series finale of its critically acclaimed program “The Shield” on Nov. 25, Daily Variety reports. The network has already taped additional material and discussions based on the show in order to build up anticipation for the…

FTC Commish Tackles Kids Food Ads

FTC Commissioner Jon Leibowitz said the failure of companies to do the right thing by not marketing food inappropriately to children could bring more regulation when the next Congress and next president take over, the Wall Street Journal reports. Mr….

Obama TV Ads Go on Offensive

Presidential candidate Barack Obama has initiated a television advertising campaign in key states that paint his Republican opponent John McCain as out of touch with the economic struggles of the middle class, the New York Times says. The spots he’s…

Ratings Preview: It’s Fox, ABC

With the new television season about to begin, at least one media agency has publicly issued projections for which networks will be winners and losers. Carat last week released its prime-time preview report, which sees Fox and ABC as the…

Thomas in Driver’s Seat With Initiative

So far this year, Deborah Thomas has a new job and a new car. Ms. Thomas, who joined Initiative as senior VP on the Hyundai Motors of America account in May, now is getting around California in a Hyundai Santa…

More Bizarre Foods on Travel Menu

Get ready for more stomach-turning adventures as Travel Channel starts a new season of “Bizarre Foods With Andrew Zimmern.” Mr. Zimmern, a renowned chef and food writer, has unpacked his knife and fork and is ready for whatever local dishes…

Chart: Top 10 Advertisers on Local Broadcast TV

Local broadcast is having a tough year. In the second quarter, spending was down 6.1%. The chart below shows that of the 10 top advertisers on local broadcast, seven registered lower spending in the quarter. It’s interesting to note that…