Will NBC’s new fall shows get a boost from the promos aired during the Olympics? “With NBC delivering twice the 18-to-49 prime-time demo of the combined viewership of ABC, CBS and Fox, the network should get an extraordinary and cost-effective…
Permit us to borrow a line from a cable news channel promo running right now: Every four years, a lifetime of training culminates in a contest that determines champions and also-rans—and we aren’t talking about the Olympics. The subject, of…
NBC Universal was thinking globally when it said last month that all 3,600 hours of the Beijing Olympics to be aired by its networks would be in high definition. Now, many U.S. regional networks are acting locally by taking a…
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NBC Universal CEO Jeff Zucker said that the company’s Olympics broadcasts, which will generate a profit, will quiet talk about parent General Electric selling the media company, the Financial Times reports. NBCU, which paid $894 million for rights to The…
The Beijing Summer Olympics reached for the viewership gold Saturday night, as the 2008 Games became the most watched event in television history. Through 16 days, the Beijing Games brought in 211 million viewers, outpacing the previous No. 1, the…
The latest stars scheduled for guest appearances on “Boston Legal” are Betty White and Kimberly Williams-Paisley, TV Guide reports. The “Golden Girl” will return as former firm sandwich lady Catherine Piper. Details for Williams’ role have not yet been made…
Paris Barclay has been named executive producer of HBO’s “In Treatment,” Daily Variety reports. The actor-director-producer also will direct 10 episodes of the Gabriel Byrne-starring drama during the coming season. Barclay directed 12 episodes of the show last season and…
James Cromwell is the latest addition to the cast of NBC’s Christian Slater vehicle “My Own Worst Enemy,” TV Guide reports. The Oscar-nominated actor will play the chief of the spy agency messing with Slater’s character’s head. The series debuts…