The sun is setting on NBC Weather Plus, the 4-year-old digital joint venture between NBC and affiliated local stations, which programmed the 24/7 local weather service on their digital channels. The service was one of the first digital projects conceived…
Young men 18 to 34 are receptive to online ads and can recall about half of the ads they see on the Web, according to research released today from Break Media. The company found that 47% of online men in…
PBS is coming to a gaming platform near you under a deal announced today in which several of the network’s programs will be available for download on Microsoft’s Xbox 360. PBS said programs including “Wired Science,” “NOVA,” “Ken Burns’ Jazz,”…
Telemundo and Ford are teaming up on a multiplatform campaign designed to get viewers more involved in the election process, MediaWeek reports. Ford is sponsoring Telemundo’s commercial-free coverage of the debates and is featured in the network’s tagged vignettes, snipes…
NBC Universal asked the Federal Communications Commission to keep from intervening in a la carte carriage deals between content owners and pay-TV distributors, Multichannel News reports. NBCU filed a motion on Monday, saying “there’s no legal or factual basis for…
Advertising agencies and media buyers are bracing for spending cuts because of worries over the economy, the Wall Street Journal reports. Publicis Group ad buying firm ZenithOptimedia has slashed its growth forecast, saying U.S. ad spending will increase 1.6% this…
David Letterman and John McCain’s representatives are in negotiations to have the Republican candidate appear on “The Late Show,” patching up a much-publicized spat, the New York Post reports, without naming its sources. The appearance may take place around the…
FX has renewed its original series “Sons of Anarchy” for a second season, TelevisionWeek reports. The network has placed a 13-episode order for next year. The show’s first season has average 5.4 million viewers per week, with 3.5 million of…
Hulu will stream Tuesday night’s presidential debate between Barack Obama and John McCain live, TelevisionWeek reports. The online video site, a joint venture between NBC and News Corp., will feature coverage from NBC News for this debate. The site will…
The Federal Communications Commission is investigating whether broadcast television news operations and military analysts violated rules meant to make sponsorships more transparent, the Wall Street Journal reports. The FCC sent letters to TV military analysts who received private Pentagon briefings…