When Hallmark Channel provides $8,000 in education grants to participating affiliates and their advertising partners, as the network did recently, everybody wins, Multichannel News reports. The network’s grants were customizable and could be used for a variety of educational experiences…
A new study by Thinkbox and the Internet Advertising Bureau found that using television and online advertising delivers up to a 50% increase in positive brand perception, Multichannel News reports. Using both platforms increases significantly the odds that the viewer…
ABC’s late-night show “Jimmy Kimmel Live!” has never been as successful as it is today. The show regularly ties CBS’ “The Late Late Show With Craig Ferguson” and is constantly gaining ground on NBC’s “Late Night With Conan O’Brien” —…
Broadcasters and regulators have been told by members of Congress to start finessing digital TV transition education campaigns to warn viewers that they may need a new antenna or to adjust their old one, Broadcasting & Cable says. Members of…
The Television Critics Association’s next trip to Los Angeles is scheduled for Jan.7-16, Daily Variety reports. The group will convene for 10 days at the Universal Hilton for its semiannual press tour. Three days will be devoted to cable, one…
NBC has pulled a skit featured in last weekend’s “Saturday Night Live” from its Web sites NBC.com and Hulu.com, Advertising Age reports. The skit, of a fake C-SPAN news report about the Wall Street bailout, featured former Golden West Financial…
Tonight’s debate between Sen. John McCain and Barack Obama will be different from the previous two in this election, the Hollywood Reporter says. The two presidential candidates will meet in a town hall-style debate to be moderated by NBC’s Tom…
The National Association of Television Program Executives extended President and CEO Rick Feldman’s contract by three years. The new contract will keep Mr. Feldman at NATPE until the spring of 2012. “We’ve evolved from a domestic syndication show to a…
The cable companies that own In Demand have decided to close down their high-definition service Mojo HD, In Demand confirmed Tuesday. The shutdown affects about 10 million subscribers. Some cable systems have already begun notifying viewers that Mojo will cease…