“The NewsHour With Jim Lehrer” has received a grant from the Bill & Melinda Gates Foundation to create a “NewsHour” production unit devoted to global health issues. The three-year, $3.5 million grant went to public broadcaster WETA, the program’s co-producer….
Sesame Workshop has expanded its marketing teams, naming Karen Driscoll as vice president of marketing services and Diana Polvere as vice president of market intelligence. Ms. Driscoll will be responsible for development and execution of marketing plans, campaign ideas and…
Telemundo has signed two content-development deals with Hispanic marketing communications agency the Vidal Partnership targeting Hispanics ages 18-34. The deals include production integrations across three screens for Telemundo’s reality show “Letra y Musica” (Music & Lyrics) and the telenovela “Sin…
CNBC is cutting about 10% of its budget amid the best ratings in its 19-year history because of parent company NBC Universal’s attempt to reduce expenses by $500 million, Broadcasting & Cable reports. The network is reducing some expenses related…
Viacom stock, which has dropped about 70% this year, will rise on guaranteed subscriber revenue and brands such as Nickelodeon, Multichannel News says, citing Pali Research analyst Richard Greenfield. The stock, which has been sold off largely because of concerns…
Original Web show “DadLabs” inked a sponsorship deal with Baby Bjorn that will run for six months, the show’s producers announced today. “DadLabs” Chief Creative Officer Clay Nichols said the deal is in the “six figures,” which is high for…
Musician will.i.am’s “Yes We Can” video, about Barack Obama’s presidential campaign, was the most searched-for viral video of the year, according to AOL-owned video search service Truveo. Truveo released data on most popular search trends today. It reported that after…
Citing the battered advertising budgets of automakers and retailers, research firm eMarketer revised its Internet ad spending projections to $23.6 billion this year, down slightly from its $24.9 billion estimate issued in August. Despite the small decline, online ad spending…
Television advertisers may take dollars from Internet-display advertising by targeting specific local markets, Broadcasting & Cable reports, citing an interview with David Verklin, chief executive officer of cable-advertising consortium Canoe Ventures. Additional revenue for Canoe may be derived from services…