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Monthly Archives : December 2008

Search Engine Ads Buck Trend

Search engine advertising revenue is bucking the trend of declining ad sales facing most media types by showing year-over-year increases, Media Post reports. Google’s advertiser count surged 55% from a year earlier, while Microsoft boosted its share of advertisers by…

NBC Exec Bloodletting: Studio-Net Merger?

NBC Universal is once again shaking up its West Coast executive ranks, with studio chief Katherine Pope and development head Teri Weinberg both slated to eventually leave their current positions. People familiar with the situation said the changes also involve…

Nielsen Ratings Says Rate Nielsen

Nielsen, known for its television ratings service, is asking its customers to rate its performance in a “satisfaction survey,” Media Post reports. Nielsen’s effort to get customer feedback comes after the service suffered from some glitches that caused it to…

Epstein Takes Over ‘NBC Nightly News’

Bob Epstein will take over executive producing duties on “NBC Nightly News” from Alexandria Wallace, who is moving to the second-in-command position at NBC News, the Hollywood Reporter says. Epstein joined NBC Universal more than a decade ago and for…

Fox Sports Taps Bhavesh Patel as VP

Fox Sports International has brought on former National Basketball Association executive Bhavesh Patel as vice president of interactive media, Media Post reports. Among Patel’s responsibilities are four Fox Web sites serving about 9 million unique users and distribution of video-on-demand…

Dish Adds Local HD Channels

Satellite television provider Dish Network added local high-definition channels to eight cities, according to TVPredictions.com. Among the cities where Dish is adding local channels in HD are Omaha, Neb., Lansing, Mich., and Waco, Texas, the Web site says. —Danny King

Bud’s Super Bowl Ads Get Fresh Horses

Anheuser-Busch will use its iconic Clydesdale horses in more of its Super Bowl television advertisements than usual in an attempt to deliver a more inspirational message, Advertising Age reports. The brewery, recently acquired by Europe’s InBev, will have five minutes’…

Sports TV Goes for the Record in ’08

This year’s Summer Olympics was the most-watched global event ever, marking one of many viewing records set for sports broadcasts this year, Advertising Week reports, citing Nielsen data. The most-watched Super Bowl and the most-watched cable broadcast, a “Monday Night…

CBS, Business Week Broaden Partnership

CBS and Business Week will increase the frequency of stories to be run on both the network’s “CBS Evening News With Katie Couric” and in the magazine, Broadcasting & Cable reports. The partnership, which co-published five stories primarily about the…

CEA Lowers 4Q Electronics Forecast

The Consumer Electronics Association said fourth-quarter consumer electronics revenue will be little changed from a year earlier, down from a prior forecast of a 3.5% increase, Broadcasting & Cable reports. The pullback was largely related to falling prices of flat-screen…