This year’s Summer Olympics was the most-watched global event ever, marking one of many viewing records set for sports broadcasts this year, Advertising Week reports, citing Nielsen data. The most-watched Super Bowl and the most-watched cable broadcast, a “Monday Night Football” game between the Dallas Cowboys and Philadelphia Eagles, also took place in 2008, the magazine says, citing Nielsen.
—Danny King
Sports TV Goes for the Record in ’08
Dec 5, 2008 • Post A Comment
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