Sports TV Goes for the Record in ’08

Dec 5, 2008  •  Post A Comment

This year’s Summer Olympics was the most-watched global event ever, marking one of many viewing records set for sports broadcasts this year, Advertising Week reports, citing Nielsen data. The most-watched Super Bowl and the most-watched cable broadcast, a “Monday Night Football” game between the Dallas Cowboys and Philadelphia Eagles, also took place in 2008, the magazine says, citing Nielsen.
—Danny King

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