How would you grade broadcast network TV coverage of the election? “The concept of ‘objective news reporting’ as we knew it from the ’60s is gone. News reportage has become advocacy, to the handicap of the audience. I give the…
An ongoing experiment in TelevisionWeek has inspired dark mutterings among some of the TV industry’s cognoscenti and generated flaming comments on TVWeek.com. To wit, TVWeek writer/blogger/video maven Daisy Whitney decided to cut herself off from her cable and over-the-air TV…
I never met Anne Pressly. Yet, as a news director for more than a decade, I shared the grief her newsroom has experienced at KATV in Little Rock, Ark. Ms. Pressly was brutally attacked and beaten in her home during…
Shifting Media Plan to Web and TV Can Boost Buying Power and Impact
With economic bad news dominating headlines, high-definition television executives are betting TV’s comfort factor will keep increasing demand for HD programming, according to a panel of industry powerhouses. The Cable and Telecommunications Association for Marketing kicked off its 2008 convention…
“King of the Hill” is the show that refuses to die. But I wish it would. Just a few weeks ago, it looked like Hank Hill and his clan actually were going to meet their maker. Fox quietly confirmed that…
Life goes on for “Life.” NBC has ordered a full season of its low-rated drama, which recently moved to Wednesday nights. The series struggled to find an audience on Friday nights earlier this season, but saw its Nielsen numbers shoot…
ABC’s “Grey’s Anatomy” and its spinoff, “Private Practice,” are preparing for a multi-episode crossover that will have characters from both series appearing on their Shonda Rhimes-created counterpart, TV Guide reports. The multi-episode TV event is scheduled for the February advertising…
MTV Entertainment’s making it easy for advertisers to find that ever-elusive and oft-talked about 18-34 male demographic by picking and choosing series from across its networks and calling the package the “Man Block,” Advertising Age reports. One example is MTV…
Cars.com returns to the Super Bowl commercial fold with its purchase of a 60-second spot on NBC during the game’s second quarter, Adweek reports. The spot kicks off the car-shopping Web site’s integrated $200 million marketing campaign, set to run…