Cars.com returns to the Super Bowl commercial fold with its purchase of a 60-second spot on NBC during the game’s second quarter, Adweek reports. The spot kicks off the car-shopping Web site’s integrated $200 million marketing campaign, set to run nationally through most of 2009. NBC still has 10 spots available during its Feb. 1 broadcast of the Super Bowl that carry a pricetag of at least $3 million.
—Christopher Perez