CBS’ reliance on steady shows has helped the network win more ad dollars than its rivals, Advertising Age reports. The network drew about $4.03 billion in ad dollars from Sept. 1, 2008 through May 17, 2009, more than ABC’s $3.67 billion or…
The cost of television advertising spots is declining at a slower rate, Broadcasting & Cable reports, citing New York media buying agency TargetCast. The agency said the average cost of a 30-second ad in the first quarter slipped 3.7% to $126,204, compared…
DirecTV Group President and CEO Chase Carey is in discussions with Rupert Murdoch to return to News Corp. following the departure of Murdoch’s second-in-command, Peter Chernin, Daily Variety reports. Carey would return to the company as vice chairman, based in New York,…
NBC’s plan to shift Jay Leno to a 10 p.m. talk show may represent the biggest change in television since the broadcast networks doubled the length of their newscasts to 30 minutes in 1963, the New York Times reports….
MTV Movie Awards on Sunday will likely be remembered for an unscripted stunt involving actor Sacha Baron Cohen, Reuters says. The show included Mr. Cohen, who was swinging in a harness above the audience, hitting an obstacle and swinging down into the crowd,…
CNN, with its ratings down sharply since the 2008 election, is drawing questions over whether its neutral strategy can compete with opinionated shows on Fox News and MSNBC, Politico reports. CNN President Jon Klein dismisses the concern, telling the publication,…
The Writers Guild of America on Friday sent an upbeat view of the union’s efforts since the writer’s strike, Daily Variety reports. The guild has signed contracts on more than 20 cable shows, ranging from "The Sarah Silverman Program" on Comedy Central to…
With the Screen Actors Guild ratification battle slated to conclude on June 9, it’s appearing as if the moderates may prevail, Daily Variety reports. The recession may play a part in persuading guild members to vote yes in favor of the…
TV Guide’s new owner, Open Gate Capital, has replaced president Scott Crystal with Michael Clayton, the company’s executive vice president, as interim successor, the New York Post reports. The change was announced in a three-paragraph note to TV Guide employees over…