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Daily Archives : Aug 23, 2010

Despite Shaky Economy, Political Advertising Expected to Boom — Perhaps Double That of 2008

Even though the economy is still shaky, political campaigns are planning on pulling out the stops when it comes to advertising up through the Nov. 2 elections, reports Adweek. One estimate from Borrell Associates pegs political advertising this year reaching…

Being There: You Want To Rebrand, But a Lot of Your Customers Have No Faith In The New Name You’ve Chosen

That seems to be the dilemma Krista Tippett faces. Tippett is the creator and host of one of the most enjoyable, enlightening programs I’ve ever heard. It’s not on TV—it’s on radio and available as podcasts on the Internet. Most…