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Despite Shaky Economy, Political Advertising Expected to Boom — Perhaps Double That of 2008

Aug 23, 2010  •  Post A Comment

Even though the economy is still shaky, political campaigns are planning on pulling out the stops when it comes to advertising up through the Nov. 2 elections, reports Adweek.

One estimate from Borrell Associates pegs political advertising this year reaching $4.2 billion, double the $2.1 billion it estimated was spent in 2008, the story says. The boom is all the more remarkable given that general advertising isn’t expected to reach pre-recession levels until at least 2013, according to PricewaterhouseCoopers, the story says.

The spending is being fueled by a high number of competitive races, with nearly 100 congressional elections and more than half of all gubernatorial and senate seats being decided in November.

2 Comments

  1. What, you’re saying Meg Whitman hasn’t spent 4.2 billion on her campaign advertising to date?

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