Despite Shaky Economy, Political Advertising Expected to Boom — Perhaps Double That of 2008

Aug 23, 2010  •  Post A Comment

Even though the economy is still shaky, political campaigns are planning on pulling out the stops when it comes to advertising up through the Nov. 2 elections, reports Adweek.

One estimate from Borrell Associates pegs political advertising this year reaching $4.2 billion, double the $2.1 billion it estimated was spent in 2008, the story says. The boom is all the more remarkable given that general advertising isn’t expected to reach pre-recession levels until at least 2013, according to PricewaterhouseCoopers, the story says.

The spending is being fueled by a high number of competitive races, with nearly 100 congressional elections and more than half of all gubernatorial and senate seats being decided in November.


  1. What, you’re saying Meg Whitman hasn’t spent 4.2 billion on her campaign advertising to date?

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