Nielsen at a Tipping Point? Accelerating Change Confronts Methodical Researchers — Viewers Falling Out of Nielsen’s Core Competency: Live TV
By Jeanine Poggi Advertising Age Nielsen’s TV measurement first faced a major crisis of confidence more than 20 years ago, amid growing skepticism from networks and surprising ratings fluctuations. “When those numbers became unreliable, inconsistent, inaccurate, unexplainable,” a TV researcher…