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Daily Archives : Dec 9, 2014

Nielsen at a Tipping Point? Accelerating Change Confronts Methodical Researchers — Viewers Falling Out of Nielsen’s Core Competency: Live TV

By Jeanine Poggi Advertising Age Nielsen’s TV measurement first faced a major crisis of confidence more than 20 years ago, amid growing skepticism from networks and surprising ratings fluctuations. “When those numbers became unreliable, inconsistent, inaccurate, unexplainable,” a TV researcher…

The Olympics Get Their Own TV Channel — Along With Other Big Changes

The Olympics are getting a major overhaul, including their own television channel. The International Olympic Committee approved President Thomas Bach’s 40-item reform package, in what the Associated Press called “the biggest shake-up of the organization in decades.” Among the changes,…

Is Netflix Helping or Hurting Traditional TV?

An impassioned debate in the traditional television realm — whether Netflix is friend or foe — spilled over to the UBS Global Media and Communications Conference on Monday. CBS Chief Research Officer David Poltrack released new data that shows streaming…

Superhero Prequel in the Works for TV — This One Focuses on ‘the Greatest Super Hero Ever Known’

On the heels of the success this fall of Fox’s Batman prequel “Gotham,” a prequel series is coming to TV that focuses on another superhero, Superman. EW.com’s Inside TV reports that Syfy says “Man of Steel” writer David S. Goyer…

Gripes and All, Cable Special Draws a Crowd

The Twitterverse may still be busy rolling out its gripes about the show, but the Discovery Channel special “Eaten Alive” still turned out to be a hit for the cable channel. Some 4.1 million people tuned in, TheWrap.com reports. And…

Jimmy Smits Offers Insights Into ‘Sons of Anarchy’ — Including Tonight’s Series Finale

If you’re not among the 6 million people who regularly tune in to “Sons of Anarchy” or its 8.2 million Facebook fans, you may possibly be excused for not knowing that Tuesday night, Dec. 9, 2014, marks the end of…

New Deal Sends ‘MythBusters,’ ‘Deadliest Catch’ and Other Discovery Programming to Online Service

A new pact signed by Discovery Communications will place content including “MythBusters,” “Say Yes to the Dress” and “Deadliest Catch” on the streaming service Hulu. According to The Hollywood Reporter, the deal is the first long-form content partnership between Discovery…