The Olympics Get Their Own TV Channel — Along With Other Big Changes

Dec 9, 2014  •  Post A Comment

The Olympics are getting a major overhaul, including their own television channel. The International Olympic Committee approved President Thomas Bach’s 40-item reform package, in what the Associated Press called “the biggest shake-up of the organization in decades.”

Among the changes, the IOC approved the launch of a digital TV channel that will give Olympic sports visibility between the Games, and help target younger viewers. Programming will include material from IOC’s archives and international sports competitions; bid cities will also be able to use the channel as a promotional platform, the AP reports.

The channel will be run by Madrid-based Olympic Broadcasting Services and could be up and running as early as next year. The cost will run $600 million for the first seven years, with break-even planned within a decade, according to the plan approved by the IOC.

Among other changes, the IOC approved a change to its non-discrimination policy to include sexual orientation, and it ended the cap on 28 sports for the Summer Games, a move that will “clear the way for Tokyo organizers to request that baseball and softball be included in the 2020 Games,” the AP reports.

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