Time Spent With Media

*Media with **Media

significant supported

advertising predominantly

support by consumers

1998 63.6% 36.4%

2003 56.4% 43.6%

2008 54.1% 45.9%

*Broadcast TV, radio, daily newspapers, consumer magazines.

**Cable and satellite TV, cinema, home video, interactive TV, recorded music, video games, consumer Internet, consumer books.

Source: Veronis Suhler Stevenson’s 2004 Communications Industry Forecast & Report