MTV has ordered a new comedy reality series set in a barbershop, the network announced Tuesday.

As originally reported in TelevisionWeek (Nov. 7), MTV will add a reality series set in a Queens, N.Y., barbershop where patrons discuss pop culture.

The series, “The Shop,” will be executive produced by music mogul Tommy Mottola.

“This show reflects a raw, authentic perspective on culture, music, celebrity and life, offering an attitude that speaks directly to our audience,” said Tony DiSanto, senior VP of MTV Production Development and Animation.