To promote its “Heroes at Home Wish Registry,” where consumers can grant holiday wishes to 29,000 active-duty members of the U.S. military, Sears is sponsoring a two-hour “Heroes at Home” special tonight on MyNetworkTV, Brandweek reports. The special, hosted by Howie Long, will tell the stories of six service members who share their Operation Iraqi Freedom and Enduring Freedom experiences. Spots for the campaign feature rapper LL Cool J and Ty Pennington of ABC’s “Extreme Makeover: Home Edition.”
—Christopher Perez