Consumers Think Highly of Promotional Items

Nov 11, 2008  •  Post A Comment

A new study by the Advertising Specialty Institute found that promotional swag is more likely to get a customer’s attention than advertising, Brandweek reports. Swag is anything from coffee mugs to pencils to hats that are emblazoned with a company name and/or logo. The study found 84% of consumers remembered an advertiser based on a piece of swag they received, while 42% of participants had a more favorable impression of an advertiser after receiving a promotional product, Brandweek says.
—Christopher Perez

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