Guy Slattery was named senior VP of marketing for A&E Network, the company said Monday.
Mr. Slattery, who joins A&E from National Geographic Channel International, will oversee the network’s consumer marketing and will be involved in developing cross-platform marketing initiatives. He will also be responsible for expanding A&E content for digital platforms.
He succeeds Artie Scheff, who opened his own marketing agency earlier this year.
“Guy is an outstanding marketer and leader with a proven track record of critical and commercial success,” said A&E Network General Manager Bob DeBitetto.
(Editor: Baumann)
A&E Names Slattery Senior VP of Marketing
Dec 18, 2006 • Post A Comment