Chuck Ross

Author Page

38,865 Entries

Chuck Ross is the managing director of TVWeek.com. He's been involved in the TV business ever since he sold cable TV subscriptions in Santa Monica, Calif., door-to-door in the mid-to-late 1970s. He's had regular gigs reporting and/or editing about TV and advertising for Cablevision magazine,The Hollywood Reporter, the San Francisco Chronicle, Inside Media and Advertising Age. He first joined the predecessor to TVWeek, Electronic Media, in 2000.

Another Sponsor Bails Out on Tarnished Cyclist Lance Armstrong

A second major blue-chip sponsor has decided it can no longer have Lance Armstrong as a spokesperson for its product., afte ra major report came out last week linking the cyclist wide-ranging doping activities and stripped him of his seven Tour…

Target, Neiman Marcus Look to ‘Revenge’ to Launch Anticipated Holiday Collection — Marketers Are Exclusive Sponsors of Nov. 11 Episode

By Natalie Zmuda and Brian SteinbergAdvertising Age Target and Neiman Marcus made headlines last summer when the pair announced they would collaborate on a holiday collection. Now, they’re hoping to repeat the accomplishment with an exclusive sponsorship of the Nov….

‘Suburgatory’ Character Jumps From the Show Into Ad Breaks — Is This the Future of the TV Business?

As part of a trend designed to get viewers of television programming to stick around for the commercials, ABC’s “Suburgatory” is letting a character from the show stray into commercials for Lowe’s, Advertising Age reports. “TV networks are allowing characters…

Lowe’s to Take ‘Suburgatory’ Character From Sitcom to Sales Pitch — Quirky Sheila Shay Will Serve Retailer as More Show Characters Jump Into Ad Breaks

By Brian SteinbergAdvertising Age Blink while watching suburban-themed sitcom "Suburgatory" on ABC Wednesday night and you might just miss it: Kooky character Sheila Shay will burst out from the show’s confines and jump right into a commercial for Lowe’s. It’s…

Romney Continues Using ‘Friday Night Lights’ Motto

Despite a request from Peter Berg, the executive producer of the award-winning drama "Friday Night Lights," Republican presidential candidate Mitt Romney continues to use the motto from the show "Clear eyes, full hearts, can’t lose," reports The Washington Post. Before…

‘A Whole New Level of Integration’: Marketers Have a ‘Legendary’ Product Line to Launch — and a TV Strategy They Hope Will Be Legendary Too

Marketers Target and Neiman Marcus have formed a partnership on a new product line, and now they’re bringing in another partner: the ABC show “Revenge.” Advertising Age reports that the marketers, who are collaborating on a holiday collection, want to…

Why Jeff Zucker Might Leave ‘Katie’ Soon

Katie Couric’s syndicated talk show "Katie" has a search under way for a new producer amid speculation that executive producer Jeff Zucker plans to leave the show, reports Nellie Andreeva at Deadline.com. "I hear talks with potential candidates are under…

Freshman Talker ‘Steve Harvey’ Thriving on NBC O&O’s — but the Syndie Lead-In to ‘Harvey’ Appears to Be in Trouble

The new syndicated daytime talk show “Steve Harvey” has blossomed into a strong companion program and lead-in for “Ellen” on the NBC Owned Television Stations, with both the programs and the stations benefiting from the relationship, TVNewsCheck reports. But another…

Kate Gosselin Fired From Latest Gig. Boss Said: ‘You’re not a good fit’ Here.

"Kate Plus 8" star Kate Gosselin has been fired from her latest job, People reports. She had been blogging at the website CouponCabin. Here’s a note about the firing posted by CouponCabin CEO Scott Kluth on the site: To all…

Racy Nick Jr. Programming Block Triggers Protest

A new block of programming from Nick Jr. has sparked protests from some parents, who are asking advertisers to pull support for the shows, reports MediaLife.com. The protest is aimed at the adult programming block NickMom, which features shows such…