Racy Nick Jr. Programming Block Triggers Protest

Oct 17, 2012  •  Post A Comment

A new block of programming from Nick Jr. has sparked protests from some parents, who are asking advertisers to pull support for the shows, reports MediaLife.com.

The protest is aimed at the adult programming block NickMom, which features shows such as "What Was Carol Brady Thinking" and the hidden camera show “Parental Discretion.” “Carol Brady” updates “Brady Bunch” reruns with Brady mom Carol’s supposed real thoughts during the episodes — such as "Does Mike think needlepoint is foreplay?," the story notes.

The website CancelNickMom instructs parents on how to contact Nick Jr. advertisers to request that they stop supporting the programming. Parenting sites such as Babycenter have dozens of commentators saying they don’t like the programming changes, the piece adds.

So far, the ratings haven’t been stellar, with the four shows in the two-hour block, which airs from 10 p.m. to midnight, averaging just 165,000 viewers for the week ended Oct. 14. That’s less than one-third of what the network averaged for the week in prime time.

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