Logo

Author Page

Chuck Ross 38,865 Entries
Chuck Ross

Chuck Ross is the managing director of TVWeek.com. He's been involved in the TV business ever since he sold cable TV subscriptions in Santa Monica, Calif., door-to-door in the mid-to-late 1970s. He's had regular gigs reporting and/or editing about TV and advertising for Cablevision magazine,The Hollywood Reporter, the San Francisco Chronicle, Inside Media and Advertising Age. He first joined the predecessor to TVWeek, Electronic Media, in 2000.

What’s in Your Wallet? Horizon Media Continues Winning Big Accounts

Media agency Horizon Media continues its winning ways, having just landed Capital One’s $360 million media account, Advertising Age reports. Publicis Groupe’s MediaVest had handled the account for “nearly a decade,” the report says. The article adds, “For Horizon, which…

Analyst Warns That World Events Could Dampen Resurgence in Ad Market

The higher advertising sales that have buoyed shares of media companies such as Viacom and CBS Corp. may be short-lived, warned Barclays Research analyst Anthony J. DiClemente in a report, according to the Los Angeles Times’ Company Town blog. DiClemente…

Time Warner’s Cable Networks Working on Ads that Are Closer to TV Programs

Time Warner’s cable networks are working on commercials that are harder to distinguish from the programs they appear on, reports Brian Steinberg in Advertising Age. The Turner cable networks are "tagging" moments in movies and series to try to find…

Turner Experiments With Building a Smarter Ad for Its Cable Networks–Invests in Tech to Allow Spots Thematically Tied to Shows on TBS, TNT, TruTV

Time Warner’s cable outlets are trying to stitch together the gaps between TV shows and the commercials that support them. In a four-year effort, executives at the company’s Turner cable unit have ramped up the ability to offer advertisers on…

What’s in Your Wallet? Media Agency Horizon Media Continues Winning Big Accounts

By Rupal ParekhAdvertising Age Capital One has shifted its $360 million media account to independent Horizon from Publicis Groupe’s MediaVest after a review, according to executives familiar with the matter. MediaVest had handled the business for nearly a decade. The…

Americans Spend 20% More Time With TV, Radio and the Internet Than 10 Years Ago

Reflecting the spread of smartphones, Americans are spending 20% more time watching or listening to TV, radio and the Internet versus 10 years ago, reports The New York Times. The story says that consumers spent an average of 8 hours…

As Premium Video-on-Demand Draws Closer, Theater Chains Threaten Studios

As premium video-on-demand becomes closer to reality, with a plan in the works that would allow consumers to pay $30 to watch movies on their televisions just eight weeks after they open in theaters, the largest U.S. theater chains are…

Elizabeth Taylor and the Unlikely Alignment of the Hollywood Gods That Produced a Truly Great American Movie

With the recent death of Elizabeth Taylor, there is renewed interest in her movies. She made some fine movies and one great one, the latter which TCM presented–uncut and with no commercials, as usual–on Sunday night, April 10, 2011. Even if you missed…

Health in the Headlines

A significant number of breaking stories so far in 2011 have been about health and medical developments. TV viewers and newspaper readers have been bombarded by dramatic pictures and accounts of health implications of news stories around the world, from…

Lauer May Be Happy to Stay at ‘Today’–for Another $8 Million

Talk of Matt Lauer leaving NBC’s "Today"–which surfaced almost immediately after reports that co-host Meredith Vieira would be exiting the show when her contract is up in September–may be posturing by Lauer as he seeks to up his salary, TMZ.com…