Media agency Horizon Media continues its winning ways, having just landed Capital One’s $360 million media account, Advertising Age reports.
Publicis Groupe’s MediaVest had handled the account for “nearly a decade,” the report says.
The article adds, “For Horizon, which was Ad Age’s 2010 Media Agency of the Year, the win caps a new-business run that netted more than $600 million in billings in 2010 and added clients such as Google, Weight Watchers and Quiznos”
The story also notes that “For MediaVest, the loss of the Capital One business will mean saying goodbye to a chunk of revenue, but it isn’t likely to dramatically affect the shop, which has in the past year won a number of accounts. Among those are the $70 million traditional and digital media-planning and -buying accounts for Aflac, CBS Films’ media account and the $155 million Turner Broadcasting business.”