Whoa! Report Says Sinclair Broadcasting Group — With 173 TV Stations – Turns to comScore Over Nielsen for Local Ratings
“In a letter to advertisers, [Sinclair Broadcast Group’s] EVP Steve Marks says the mega-station group will use comScore exclusively for audience measurement starting in 2018,” report our friends at TVNewsCheck. The story continues, “In an apparent setback for Nielsen, Sinclair…