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‘Office’ Creator Daniels Practicing for Super Bowl
Greg Daniels is putting in a lot of overtime at “The Office” lately. In addition to preparing for the fifth season of his NBC hit—and the special Olympics promos the network is using to hype said return—Mr. Daniels has been…
‘Office’ Promos Bear Official Stamp of Approval
Michael Phelps may be hogging all the glory, but if NBC’s marketing division had any say in the matter, Greg Daniels would be walking away from the Beijing Games with a gold medal or two of his own. The executive…
Plank of Democratic Platform Turns Spotlight on Media Ownership, Privacy, Net Neutrality
The Democratic Party’s decision to include media ownership, TV programming and heightened privacy protections in its platform could increase the probability those issues will show up on the congressional and regulatory radar screen next year, some political observers and media…
Convention Coverage Runs the Gamut
It’s politics-palooza time as the Democrats and Republicans prepare to descend on Denver and St. Paul, Minn., for back-to-back nominating conventions at which the media outnumbers delegates. In the spirit of public service, TelevisionWeek breaks down, in alphabetical order, the…
Huge Olympic Viewership Remains Concentrated on Broadcast
The ringing endorsement from the Beijing Olympics is that broadcast still takes the gold in media. Despite all the hype about the Olympics being available on digital platforms, broadcast television’s massive reach is dominating the viewership and ratings breakdown. According…
Anheuser-Busch Goes All Out as Sponsor of Final Season of FX’s ‘Shield’
The final season of “The Shield”—a show almost no major advertiser would touch when it debuted on FX in 2002—is being sponsored by Anheuser-Busch. THE THIN BREW LINE Anheuser-Busch is sponsoring the final season of FX’s “The Shield,” starring Michael…