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Jim Lehrer is returning to his role as anchor of PBS’ “The NewsHour” on Thursday. Mr. Lehrer has been off the program since undergoing a heart valve replacement procedure in April. A “NewsHour” spokeswoman said Mr. Lehrer will temporarily serve…
Lara Logan has been named chief foreign affairs correspondent for CBS News, an expanded role that will find her traveling from a new—and safer – home base in Washington, D.C. Her new assignment is to report on foreign affairs and…
The television upfront advertising market is over and networks have sold many of their prime-time spots for next season on-air and in some cases online. In this week’s episode of the “New Media Minute” Daisy Whitney looks at what it…
Online video network Break Media introduced a new Web syndication strategy for its male-centric content. The Web company said it is rolling out video syndication tools to distribute content submitted to flagship property Break.com to additional network and partner sites….
Online video studio Next New Networks secured a range of new distribution partners for its niche Web series via revenue-sharing deals with Yahoo, Hulu and Metacafe, the company announced today. They join Next New Networks’ current Web partners including YouTube,…
Web video studio ON Networks inked a deal to run targeted ads against its Web series using the video search engine Blinkx and its ad targeting platform, AdHoc. Blinkx will use its targeting tools to run “contextually relevant” ads against…
Use of new media is increasing, but is newer necessarily better? A new study from GroupM tracking interactive media projects says new media will amount to 15% of global advertising in 2009. In addition, Integrated Media Measurement Inc. (IMMI) released…
Ever notice how the guy with the accent always sounds like the smartest guy in the room? “Every marketing agency in New York needs to have a strategist with a British accent, and I am MPG’s,” quips Guy Forestier-Walker, senior…
It’s time to start the 2009 award show season. VH1 this week announced that the 14th annual “Critics’ Choice Awards” will appear live on Jan. 8, the first major awards telecast in the new year. The show, televised from the…
Google continued to build its lead in the search market in May, registering 4.6 billion searches, according to Nielsen Online. Top rival Yahoo saw its number of searches drop more than 13%. Those market shares translate into cash when it…