Video: Comparison Shopping Online, On-Air Ads

Jun 25, 2008  •  Post A Comment

The television upfront advertising market is over and networks have sold many of their prime-time spots for next season on-air and in some cases online. In this week’s episode of the “New Media Minute” Daisy Whitney looks at what it costs to run an ad on-air and online. The numbers may surprise you.
The episode also covers the latest product integration efforts by online comedy duo Rhett & Link, who have partnered with Alka-Seltzer. Will it work?
Finally, you’ll get a closer look at a new online video measurement company Visible Measures and why it’s well positioned in the growing Web video economy.

(Editor: Baumann)

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