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WTAE-TV’s “The Fight for Open Records” is all about how one good story leads to another, according to investigative reporter Jim Parsons. The Pittsburgh Hearst-Argyle station produced a story on loafing employees of the Pennsylvania Department of Transportation (known as…
One of the signatures of MTV Networks is its extensive use of polling and focus groups to understand its target audience. One statistic jumped out at the company’s mtvU campus-focused network: Suicide is the No. 2 killer of college students….
For 17 months after 24 civilians were killed in the Iraqi town of Haditha, none of the U.S. Marines involved in the killing—four of whom eventually were charged with murder—spoke publicly about the events. That changed in March 2007 when…
As the television industry’s top marketing and promotion managers gather this week in New York for Promax/BDA, they will soak up the latest information on groundbreaking strategies, tactics and creative. But the basics of promotion still matter the most. In…
“The live television reporter is also a storyteller whose function is to point out the twists and turns of the plot that is unfolding, and to alert the viewer to the thing that may happen as he watches. In addition,…
‘Reaper’ the Only Frosh in the Bunch
Reaching Consumers in the Perfect Mindset Is a Powerful Asset to a Plan
Broadcast Nets Predict Business Up 25%-30% Over ‘07
‘Hot House’ Brings Entrepreneurs Together With Advertising Veterans
Is Programming Mixed Martial Arts a Good Thing for CBS? “Bringing bloody, in-your-face, cage fighting to broadcast television is far from a good thing. There is a reason why the extremely violent fights debuted on Showtime in the first place….