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Steve Mulderrig has been named senior vice president of Grabix, the Nielsen Co.’s multimedia research tool. Mr. Mulderrig joins Nielsen from Tribune Entertainment Co., where he most recently was executive VP of domestic and cable sales. Before Tribune, he worked…
Caroline Scollard-Taplett has been promoted to vice president and general manager of WPBF-TV, the Hearst-Argyle Television-owned ABC affiliate serving Florida’s Palm Beaches. Ms. Scollard-Taplett most recently was general sales manager for the station, which she joined in 1994 as a…
Game 5 of the Stanley Cup finals was a triple-overtime thriller on NBC that scored the best metered-market ratings in nearly five years for a Stanley Cup game. However, entertainment repeats on Fox and CBS kept the Pittsburgh Penguins-Detroit Red…
With a dream matchup in the NBA Finals pitting the storied Boston Celtics against Kobe Bryant and the Los Angeles Lakers, ABC/ESPN Sports is expecting strong demand for ad spots in the series. “We have a lot of interest,” said…
The kickoff of USA’s “In Plain Sight” Sunday trumped several recent program premieres on USA, giving the hourlong series about officers of the witness-protection program a hardy start. Starring Mary McCormack, “Sight” averaged 2.3 million viewers in the 18- to…
NBC Universal, working with the Nielsen Co., has created a new set of sales metrics to help advertisers target ad messages to users of their product, rather than the traditional demographic targets, the companies said. The companies said they are…
One of the top local-broadcast media buyers, Kathy Crawford of MindShare, plans to retire at the end of June after more than 30 years in the industry, the agency said. Ms. Crawford has been president of local broadcast since joining…
Ad Buyers Lay Bets on ABC’s Programs
NBC Latest to Test a Realm Ruled by Upstarts