Scollard-Taplett Named VP/G.M. at WPBF-TV

Jun 3, 2008  •  Post A Comment

Caroline Scollard-Taplett has been promoted to vice president and general manager of WPBF-TV, the Hearst-Argyle Television-owned ABC affiliate serving Florida’s Palm Beaches.
Ms. Scollard-Taplett most recently was general sales manager for the station, which she joined in 1994 as a national sales manager. Before that, she was a national account executive with Blair Television and Katz Television in New York City.
“Caroline has overseen sales for WPBF during a time of steady growth for the station,” said David J. Barrett, president-CEO of Hearst-Argyle Television, in a statement Tuesday. “Her accomplishments in sales management, her extensive experience in the local market and her first-hand knowledge of WPBF’s operations have prepared her well for this new management opportunity. We are confident that she will lead our team at WPBF to further growth in ratings, revenue and profitability, and we are delighted that we have filled this position from within our company.”

One Comment

  1. To: Caroline Scollard
    Ran across the article regarding your promotion. Sounds like all is going well. Congratulations…we think of you…
    Larry, Patti & Cody McLain

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