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Editorial: Stations Are at Risk if Renewal Term Changes

Federal Communications Commission Acting Chairman Michael Copps last week said the process for renewing station licenses should be radically altered. We couldn‚Äôt disagree more. There are stations on the ropes around the country, and tinkering with the renewal process right…

Guest Commentary: A Reflux-Free Guide to Utilizing Social Media

What you need to know about social media: Social media is dead. It‚Äôs a boom time for social media. Online ads rule. Online ads don‚Äôt work. Twitter is hot. Twitter is pass√©. Marketers peddling media properties find the confusing and…

D.C. Talkers: Changing of the Guard

The New Administration Offers Fresh Faces for Sunday Newsmaker Shows

CBS Goes All Out on ‘Gary,’ Adds to ‘Worst Week’ Order

CBS is giving a thumbs-up to first-year comedies “Gary Unmarried” and “Worst Week.” The network Friday ordered a full season of “Gary” and three additional episodes of “Worst Week.” Both moves had been expected. In the case of “Gary,” CBS…

FCC’s Martin Warned by Congressmen

Leaders of the House Energy and Commerce Committee are warning Federal Communications Commission Chairman Kevin Martin that he better meet with its staffers—pronto—if he wants input on a potentially damning report about his stewardship of the agency. The committee’s long…

Obama Assembles FCC Transition Team

President-elect Barack Obama today named two academics to head his transition team looking at issues and personnel for the Federal Communications Commission. Susan Crawford, a University of Michigan law professor of communications law, and Ken Werbach, a Wharton School assistant…

TVB Urges Adoption of Live+3 Ratings in Local Ad Transactions

The Television Bureau of Advertising and its board think the basis for local advertising buying and planning should be consistent with the standards used by networks and national advertisers. Therefore, the TVB has notified members and clients that it supports…

Hilary Duff Signs One-Year Deal With NBC

Actress-singer Hilary Duff, who gained fame on Disney Channel’s “Lizzie McGuire,” has signed an exclusive, one-year talent and development deal with NBC. Ms. Duff will star in her own series under the partnership, which also allows her to guest star…

Letterman Features Live Mazda Ad

David Letterman’s “Late Show” on CBS joined the trend of “live” commercials Thursday night with one of Dave’s sidekicks providing a tour of a new Mazda 6. Just before the nightly “Top 10 List,” Letterman presented a “special message from…

TV’s Web Sites Hunker Down

Television networks’ online video destinations are girding for the economic slowdown by focusing on advertising metrics and proven programming, executives at sites including Hulu.com and ABC.com said at the NewTeeVee conference in San Francisco today. Advertiser interest in ABC.com remains…