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More than 33.5 million viewers turned in to see Sen. Barack Obama’s paid political advertisement last night, which ran on seven networks in prime time, including NBC, Fox, CBS, MSNBC, BET, TVOne and Univision. The total beats the last political…
“The View” rode its wave of heated political discussions and other “Hot Topics” to its most-watched week ever. The 12-year-old ABC daytime hit averaged 4.24 million total viewers for the week of Oct. 20-24, according to data from Nielsen Media…
The powerful chairman of the House Energy and Commerce Committee, U.S. Rep. John Dingell, D-Mich., is calling on the national TV and cable news channels to hold off projecting the winner of the presidential election Tuesday night until all polls…
Strong political advertising helped drive Hearst-Argyle Television’s profit for the third quarter up 20 percent. The station group reported Thursday that its net income for the quarter that ended Sept. 30 increased to $11.6 million, or 12 cents per share,…
Hank Close, president of ad sales for MTV Networks, is leaving the company at the end of the year. In a memo, MTVN CEO Judy McGrath said it was Mr. Close’s decision to leave when his contract expires. Mr. Close…
Emily Rose, who recently appeared in “Jericho,” “ER” and “Brothers & Sisters,” will star in USA Network’s drama pilot “Operating Instructions.” Ms. Rose will play a top trauma surgeon who returns from a tour of duty in a battle zone…
Despite an 8% decrease during the third quarter in revenue from core advertising categories, LIN TV reported year-to-year increases of 5% in net revenue and 39% in operating income. Driven by $11.4 million in political advertising and by an 88%…
Barack Obama’s half-hour infomercial, which drew rave reviews for production, was produced by two leaders of the campaign’s ad team—Jim Margolis of ad agency GMMB and Mark Putnam of ad agency Murphy/Putnam—but it had some Hollywood help. Playing a role…
ESPN is launching a multimedia NBA marketing campaign with the tag “Your NBA Destination.” The campaign will feature ESPN anchors Mike Breen, Mark Jackson, Stuart Scott and Michael Wilbon, as well as NBA players Chris Bosh, Carlos Boozer, Baron Davis,…
Chris Berman will interview John McCain and Barack Obama during ESPN’s “Monday Night Football” on Nov. 3. Mr. Berman will speak to both presidential candidates via satellite from the ESPN studios in Bristol, Conn., during halftime of the game between…