3,973 Entries
As convergent deals and online ad inventory become more of a norm for the cable upfront, one problem remains: streamlining the digital conversation. This recently became apparent to Amy Baker, senior VP for ad sales at History, when she met…
Channels Schedule Upfront Presentations During Traditional Broadcast Week
But Economy’s Woes May Force More Divestitures, Zell Says
TV Guide Online Sees Embedded Episodes as Bolstering Functionality
Here’s a prescription for a sort of homeo-techno instant mood-booster that makes you want to jump up and embrace the world. At least that’s the effect it had on The Insider—whom faithful readers know to be a curmudgeonly couch potato…
Unscripted Shows Draw Female Viewers by Combining Stories, Information
Look before you leap. Indications are that the 100-day writers strike did, in fact, drive some viewers away from TV. Thus this plea to the Screen Actors Guild, AFTRA and the media companies that control the TV industry: Don’t let…
‘Purchase Process Continuum’ Must Be Considered When Making Choices
Matchup With AOL or Microsoft Would Attract Advertisers
Canoe Aims to Improve VOD Measurement