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FCC Rejects Fox Fine Appeal on Procedural Basis
The Federal Communications Commission is rejecting Fox’s challenge of a $91,000 indecency fine against 13 of its stations for airing “Married by America” episode, saying Fox stations used too many pages in filing their petition. The FCC flatly rejected the…
What About the Little Guys?
If business wasn’t already tough for the independent Web video creators, consider these latest numbers from Nielsen Online. In the month of February, online consumers watched 6.3 billion total streams of video on the Internet, according to Nielsen Online. Not…
Comcast-Starcom Study Shows Success With Addressable Ads
Comcast Spotlight, the ad sales division of Comcast Cable, and media agency Starcom MediaVest Group have released the latest results of their study in addressable advertising and, based on its success, disclosed plans to launch a second trial this year….
VIDEO: Scion Takes a Spin with ‘Assy’
Not so long ago, it would have been hard to imagine a show named “Assy McGee” getting on the air, much less with a major advertiser as a sponsor. And yet, “Assy McGee,” the AdultSwim animated series that follows the…
Price Matters Most to Flat-Screen Buyers
For flat-panel television buyers, size matters, but price matters more. Price was the most important factor among recent flat-screen TV buyers, and it played a bigger role among TV buyers than among consumers of other consumer electronics products such as…
Many HDTV Owners Won’t Foot Subscription Bill
Last year, almost 30 million North American consumers ponied up the $1,000 or more for a new high-definition television set. But that extra $10 a month for the HD subscription service? Not so fast. While about two in five U.S….