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Ads embedded in YouTube videos perform just as well as ads on television, Google said. Those are the findings from a study commissioned by Google to measure the effectiveness of 30-second ads on YouTube, on TV and embedded into content…
NBC today unveiled a 65-week schedule for prime time going into 2009, moving early to give advertisers more time to attach themselves to the network’s programming. Four new shows are being added for the fall, including an hourlong “Knight Rider”…
The Senate Commerce Committee is delaying for several weeks its expected vote on overturning the Federal Communications Commission’s media-ownership rules changes. The committee had been expected to vote today to support overturning the FCC rules change, which eases the way…
In the agency world, landing new business can get a little hairy. But that’s not a worry for Barbara Kittridge. The former L’Oreal executive, who recently joined Spark Communications, still has friends at the company who can get her all…
For some people, a round of golf is an adventure. In its new show, Golf Channel is creating an adventure for five teams of players. “Highway 18,” scheduled to premiere July 22, sends five two-man teams off on a golf…
The majority of the largest advertisers reduced ad spending in 2007. As a group, the top 10 media spenders lowered their outlays by 0.3% compared with 2006. The complete list of big marketers, with their spending figures in millions of…
Rev. Jesse Jackson and “Inside the Actors Studio” host James Lipton will be among the keynote speakers at Promax/BDA’s 53rd annual conference. Promax/BDA, a nonprofit organization for content marketing, promotion and design professionals, will hold this year’s conference from June…
Bravo upped executive Lisa Hsia to the new post of senior VP for new media and digital strategy, a role that now encompasses all of the cable network’s new media and online extensions. Ms. Hsia previously was senior VP of…
Comedy was popular at the 2007 Peabody Awards, where winners announced Wednesday included “The Colbert Report,” Comedy Central’s weeknightly satire of cable news, and “30 Rock,” NBC’s very contemporary comedy of network manners. Other winners were “Project Runway,” Bravo’s reality…
Sundance Channel has signed Elton John and Elvis Costello for a new series that will launch later this year. Mr. John’s Rocket Pictures will produce “Elvis Costello With…,” a talk show hosted by Mr. Costello featuring musical elements. The program,…