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Short Breaks Tell Tale in Syndication

Even before commercial ratings became the talk of the media buying business, ad sales executives in syndication would pitch the short breaks and low clutter in their shows and the higher recall that resulted from them. Now, with C3—commercial ratings…

Jordhamo Fills Big Shoes at Zenith

Twenty years ago, Ava Jordhamo asked Peggy Green to move her from spot buying to network buying when a position opened up. Ms. Jordhamo had been with Saatchi & Saatchi DFS Compton for only a few months. Ms. Green was…

Here Comes the Bride at WE

WE TV is getting hitched to wedding programming. The “Bridezillas” network says it has a slate of new series and specials on nuptials for its WE GO Bridal multiplatform initiative, which includes a weekly night of programming and a dedicated…

Chart: Super Spending, Strong Retention

With Super Bowl XLII coming up Sunday, TNS Media Intelligence has taken a look back at Super Bowl broadcasts over the last 20 years. In that span, the top five Super Bowl advertisers spent a combined $659 million on advertising….

‘Wizard’s’ Revives Once-Popular Genre

With the help of famed producer Sam Raimi, Disney-ABC is returning to the days of yore—the 1990s, that is—with the launch of scripted first-run series “Wizard’s First Rule” for fall 2008. The move marks a return to the successful scripted…

Rebranded truTV Rakes in Viewers

In its first month as truTV, the former Court TV had the highest ratings in its history. Compared to January a year ago, the Turner Broadcasting-run network was up 15% among adults 25 to 54, up 17% among total viewers…

NATPE Founder Receives Founders Award

Lew Klein was presented with the inaugural NATPE Founders Award today, at the opening session of this year’s conference. Mr. Klein, one of the founders of NATPE, was recognized for his contributions to the association, notably his instrumental role in…

Obama Campaign Launches TV Ads in New York

Barack Obama’s campaign is launching campaign ads in New York starting tomorrow, in a surprise turn in the race for the Feb. 5 Super Tuesday vote. Campaign manager David Plouffe announced the ads today, saying details of the creative will…

MGM Syndicating Hazelton Series

MGM Domestic Television Distribution has obtained rights to syndicate “Ron Hazelton’s HouseCalls,” the popular home-improvement show. Previously distributed by Tribune, the half-hour show was cleared in more than 70% of U.S. markets last year. MGM will present renewal contracts for…

Tribune Stations Pick Up ‘Wizard’s’

Tribune Broadcasting’s owned stations, representing 35% of the country and seven of the top 10 markets, have cleared the Disney-ABC Domestic Television weekly series “Wizard’s First Rule” for a fall launch. The one-hour live-action series, announced today at NATPE, is…