3,973 Entries
A small agency is helping one of the biggest marketers to make a big splash on the small screen. BrandinHand, an agency specializing in mobile phone marketing, last year added to its ranks Eric Bader, who had been managing director…
The Internet may be the fastest-growing ad medium, but not for political advertising. That’s the conclusion of a new report from local media research firm Borrell Associates, which found that online political ad spending will hit a paltry $20 million…
The importance of multicultural marketing became obvious to Linda Bocage early in her career. Starting out as a media planner, some research she was given about her client, Wrigley, led her to develop marketing programs directed at African American and…
CBS-owned Last.fm, the music and social-networking Web site, is expanding to a platform that offers full-length streaming music recordings on demand for free. The global service will be ad-supported, and is considered by CBS to represent a very lucrative opportunity…
The Writers Guild of America strike may have rolled up the red carpet for some stylists, but Rachel Zoe is moving front and center. Bravo said it has picked up a new series featuring Ms. Zoe, known for putting starlets’…
Most of the biggest advertisers cut their ad spending during the first nine months of 2007. Spending for the top 10 advertisers was down 6.3% to $30.5 billion from a year ago, with eight of the 10 showing declines, according…
Starz Entertainment said it has finalized deals with five major studios to run movies on its premium channels, on-demand, in high definition and on broadband. Exclusive first-run output deals with Sony Pictures Television and Disney-ABC Domestic Television have been extended….
AMC’s new original series, “Breaking Bad,” opened with a 1.1 rating Sunday despite competition from the National Football League playoff game in which the New York Giants beat the Green Bay Packers in overtime. While not as big an opening…
Internet video site Break.com teamed up with mobile content distributor Transpera to offer Break’s videos on cell phones. Under the deal, consumers can access Break’s mobile service via a mobile phone’s browser, the companies said. Transpera’s technology lets content owners…
Confirming several days of speculation, the Writers Guild of America and Alliance of Motion Picture and Television Producers announced late Tuesday they will begin informal talks on a new contract. The parties issued a joint statement pledging they will commence…