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“A leveling of the playing field seems inevitable. Agreement on how to calculate the true 70% penetration threshold trigger will be the subject of intense debate.” Steve Ridge, President, television and executive VP, Frank Magid Associates “Once they come up…
The season in which even the prone-to-be-cranky Yours Truly seeks out and savors people and words and moments that touch and linger in the heart officially has begun. So, it’s out with the Scroogies and in with the Uppies as…
Multiple Messages May Go Unheard
VOD Network ExerciseTV Expands Into Online Downloads
Publishers, Broadcasters, Public All Have Complaints
Cautious About Trimming Too Many Jobs
The Writers Guild of America strike in Hollywood and the prospect of a second strike by CBS News writers is starting to affect the presidential campaign. Former North Carolina Sen. John Edwards today announced he and wife Elizabeth are canceling…