“A leveling of the playing field seems inevitable. Agreement on how to calculate the true 70% penetration threshold trigger will be the subject of intense debate.”
Steve Ridge, President, television and executive VP, Frank Magid Associates
“Once they come up with a formula that’s a fair and accurate threshold, I think it’s a viable idea. Unfortunately, special interests on both sides of this coin are going to muck up any accurate approach and/or application of regulation, just as has happened with broadcast.”
Sabrina Toledo, VP, sales and marketing, CABLEready