4,032 Entries
By Debra Kaufman At NAB 2010, new president Gordon Smith declared that broadcasters wouldn’t readily give up spectrum that the FCC — and telephone carriers — wants for mobile broadband. But behind the scenes, broadcasters intending to exercise that spectrum…
By Tom Petner In my first television job at a Philadelphia station, I occasionally enjoyed introducing myself as director of intercorporate communications. Translation: I was a mail boy. Sorting the mail was technically moving intercorporate communication. That puffed-up title was…
Bill Stewart, once a K-Mart marketing executive, has been named NBC Universal’s so-called "chief marketing officer-in-residence," a new position effective in May 2010, reports B&C. It will be Stewart’s job to help leverage NBCU’s many assets by creating specialized, targeted…