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Former President Bill Clinton’s speech before the annual convention of Promax/BDA in New York recently delivered the right message—even if it wasn’t exactly delivered to the right crowd. The message was that as we move forward in the 21st century,…
Based on the information available so far in the upfront advertising market, it appears that ad dollars are not leaving broadcast, said Sanford C. Bernstein analyst Michael Nathanson. That said, the connection between the upfront and how much a network…
Also at Issue Is FCC’s Power to Regulate Cable TV
Microsoft Aims to Boost Use
The player: Michael Sprague, president and chief operating officer for Wavexpress, which operates the TVTonic service. The play: TVTonic is an online TV service that aggregates content from a number of Web sources and delivers them through its software, primarily…
Segment Expected to See Strong Growth
Starcom Deals Don’t Use Commercial Ratings
Suits Allege Promos Violate Lottery Rule
Sales May Be Hardest to Predict in Years
Producers Meet With Former ‘View’ Co-Host About Job