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The new CBS game show “Power of 10” will debut Tuesday, Aug. 7, the network announced Wednesday. The Drew Carey-hosted project then will move to its regular slot, Wednesday at 8 p.m. In the show, contestants try to predict the…
Online video search Truveo has expanded its reach via deals with Brightcove, CSTV and Netvibes. They are among several new partners who are using Truveo to power video search on their sites and services. The others include Clevver, Flock, Pageflakes,…
Food Network Adds Meat to Applebee’s Promotion
Breaking Down ROI for Clients at MindShare
TV Land Series Puts Stars Back to Work
Nielsen Product Placement Service said the number of product placements in prime-time broadcast shows rose about 1 percent to 8,893 occurrences in the first quarter from 8,783 a year ago. “American Idol” on Fox claimed the most product placements. Coca-Cola,…
The Cable & Television Association for Marketing announced two more keynote speakers for its annual CTAM Summit, which is being held in Washington July 23-25. The conference, which carries the theme “Power to the People,” will focus on four key…
Matt Lauer’s exclusive interview with Princes William and Harry gave Monday night’s “Dateline NBC” its best rating in two years. “Dateline” was the highest-rated program among adults 18 to 49, according to preliminary Nielsen ratings, scoring a 4.1. The newsmagazine…
Fox has registered about 5 percent more revenue in the advertising upfront than last year, when it took in a best-ever $1.8 billion. The network, number one in the ratings this season in adults 18-49, is about 95 percent done…
In an effort to monetize its mobile video programming, Discovery inked a deal with Third Screen Media to use its software to deliver ads on cell phones. Discovery has begun using the software to serve ads for Discovery Channel and…