Logo

Author Page

1,778 Entries
TVWeek Contributor

‘America’s Got Talent’ Takes Tuesday

The two-hour time-period premiere of NBC’s “America’s Got Talent” once again dominated Tuesday night, garnering a 3.9 rating, according to preliminary Nielsen Media Research figures. “Talent” was down 9 percent from its debut last week, yet still won the night…

NBC Seals First Upfront Sale Based on Commercial Ratings

NBC has completed what appears to be the first major upfront deal based on commercial ratings. Group M’s operating units—Mindshare, Mediaedge:CIA and Mediacom—have agreed to almost $1 billion in commitments for most of their clients. With all broadcast dayparts, all…

Bill Clinton Issues Media Challenge at Promax

Speaking to a standing-room-only crowd of marketers, branders and media executives from around the country, former President Bill Clinton challenged the press to “render complex messages to audiences without turning them into two-dimensional cartoons” as the next election approaches. That…

Nissan Set as Key Sponsor for ‘Heroes’

Amid a quiet upfront ad season, NBC has announced a deal in which Nissan will be a key sponsor of season two of “Heroes.” Nissan will use the hit show to push its new Nissan Rogue compact crossover. As part…

Sponsors Get Taste of ‘Top Chef’

Series Has Official Water, Ice Cream, Olive Oil, Even Trash Bag

Hard to Swallow

You Won’t Be Hungry After Seeing This Nat Geo Show

Kite Rises at MediaVest

Agency Promotes ‘Culture of Insights’

Share of Advertising Spending by Media

Q1 2007 vs. Q1 2006 Overall ad spending fell 0.3 percent in the first quarter of 2007, according to TNS Media Intelligence. TV took a hit in both overall spending and as a share of overall media spending, although it…

CBS Sets ‘Jericho’ Rebroadcasts

Following up on a promise to “Jericho” fans, CBS will re-air episodes of the first season of the program this summer in a package that includes the pilot, recaps and the second half of the season. CBS will broadcast the…

HBO Commits All 26 Feeds to HD

Move May Fuel Cable-Sat Battle