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The two-hour time-period premiere of NBC’s “America’s Got Talent” once again dominated Tuesday night, garnering a 3.9 rating, according to preliminary Nielsen Media Research figures. “Talent” was down 9 percent from its debut last week, yet still won the night…
NBC has completed what appears to be the first major upfront deal based on commercial ratings. Group M’s operating units—Mindshare, Mediaedge:CIA and Mediacom—have agreed to almost $1 billion in commitments for most of their clients. With all broadcast dayparts, all…
Amid a quiet upfront ad season, NBC has announced a deal in which Nissan will be a key sponsor of season two of “Heroes.” Nissan will use the hit show to push its new Nissan Rogue compact crossover. As part…
Series Has Official Water, Ice Cream, Olive Oil, Even Trash Bag
You Won’t Be Hungry After Seeing This Nat Geo Show
Agency Promotes ‘Culture of Insights’
Q1 2007 vs. Q1 2006 Overall ad spending fell 0.3 percent in the first quarter of 2007, according to TNS Media Intelligence. TV took a hit in both overall spending and as a share of overall media spending, although it…
Following up on a promise to “Jericho” fans, CBS will re-air episodes of the first season of the program this summer in a package that includes the pilot, recaps and the second half of the season. CBS will broadcast the…
Move May Fuel Cable-Sat Battle