1,778 Entries
When ABC president of entertainment Steve McPherson made the decision to move “Grey’s Anatomy” from Sunday to Thursday night, the network’s marketing team knew it faced a daunting task. “We wanted to get as many people as possible who watched…
Promoting a show about people with superhero abilities is tricky. “We didn’t want to make this a niche show,” said Vince Manze, then president and creative director of the NBC Agency (now president, NBC program planning, scheduling and strategy). The…
Sabers Rattle in D.C. in Wake of FCC Defeat
Dubuc Taps Cable Vet To Broaden Fan Base
ABC, Others Aim to Win Night From Reality Shows
“It just stirs up trouble, and I think it’s offensive to everyone who witnessed 9/11 from their homes or on the island.” —Bill M. “Humor is a valid response to tragedy, especially in the 21st century, and especially when one…
As more consumers start to use digital video recorders, the last ad in the commercial break could stand as a last refuge for worried advertisers. A new study from IAG Research, which measures viewers’ responses to TV ads and product…
The setup: If you’re going to get kicked out of a baseball game, you might as well go down in a blaze of glory. Mississippi Braves manager Phillip Wellman was ousted from a minor league game on June 1 after…
Maybe now it is news — I was just sitting down to write my inaugural blog entry for TelevisionWeek when the news hit. My plan had been to talk wistfully about what I call “The Paris Pledge.” It was a…