Marketing in a Greener Environment
Atlanta Home Builder Capitalizes on Earth-Friendly Leadership Position
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Renewals Claim Prime Real Estate
A new batch of renewals has helped clarify the programming picture for the fall 2008 season, with NBC Universal Television Distribution completing key renewals for “The Steve Wilkos Show” and “The Martha Stewart Show.” Multiple sources confirmed the Tribune stations…
Editorial: Showrunners’ Stance Should Lead to Talks
Last week’s impressive show of solidarity by showrunners appears to be a tipping point in the labor dispute between writers and producers, and we hope it provides the impetus needed to settle the strike. As of this writing, on Nov….
UM’s Brien Touts ‘New Marketing’
To Nick Brien, worldwide CEO of Universal McCann, the notion of new media is almost irrelevant. “When clients say, ‘Talk to me about new media,’ I say, ‘No, I am not going to talk to you about new media, I…
The Wisdom of Bonaduce, To Go
CBS Mobile has tapped Danny Bonaduce for a new mobile video series that will air on major wireless carriers beginning this week. The first original animated program developed under the CBS Mobile brand will air a new three- to five-minute…
WICT Gala to Focus on Gender Equality
Organization Continues Fight to Narrow Gaps in Pay, Jobs
Digital Dealmakers: Jeff Crigler
The player: Jeff Crigler, CEO of Voxant in Reston, Va. The play: Voxant is an online marketplace that syndicates news videos across the Internet. Mr. Crigler believes that as TV stations lose traditional viewership, they will not be able to…
Losing Enthusiasm for ‘Curb’
One reason for HBO’s continuing dominance in pay cable, cable generally, and television itself is the network’s policy of judicious coddling. At HBO, contributing talent—writers, directors, actors—is treated not with kid-glove deference but with palpable respect, an attitude that translates…
QuickPlay Streams Videos to Celltop
Alltel Uses OpenVideo for Mobile Navigation
Facebook Opens Pages to Media, Marketing Firms
Facebook users love to “poke” friends they have linked to on the site. It’s an electronic way to tap a pal on the shoulder, even if they are miles away in a classroom or office. Now aficionados of the popular…