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Media Buyer Sees Strike Eroding Networks’ Ratings in First Half

A lengthy writers strike will cause broadcast networks’ prime-time ratings to decline 9% from expected levels from January to May, a leading media buying agency executive said Tuesday. Steve Sternberg, executive VP for audience analysis at Magna Global, said in…

NBC Renames O&O Station Group, Adds Execs

The English-language, NBC-owned TV stations have been renamed NBC Local Media. The new division has named two people to positions important to the station group’s mission to be a full-service local content provider for all digital platforms and to provide…

Strike News Roundup: Tuesday, Nov. 13

A compilation of strike news from around the Web. Soap Writers Break Ranks, Cross Picket Line Several writers for “The Young and the Restless” have informed the Writers Guild of America they will give up certain union rights and cross…

Eisner on Dentists, Topps and ‘Foolish’ Writers Strike

Former Disney Chief Speaks To Ad Age About Baseball Cards

Comedy Central Ups Corrao to Programming President

Comedy Central promoted Lauren Corrao to president, original programming and development. Ms. Corrao had been executive VP, original programming and development. She will continue to report to Doug Herzog, president of the MTV Networks Entertainment Group. In addition to developing…

FCC Chairman Proposes to Ease Media Ownership Ban

Federal Communications Commission Chairman Kevin J. Martin is proposing the FCC conclude its review of media ownership by easing a rule and some of the standards for determining when newspapers and broadcasters can buy each other in the same market,…

Warner Bros. TV Launches MomLogic.com

Flush with success from online sites such as TMZ.com, Warner Bros. Television Group is expanding its presence into the digital content landscape with the launch of MomLogic.com, an online destination and cross-platform advertising network created as the ultimate destination for…

Cable Industry Shocked at FCC Action

The National Cable & Telecommunications Association is reacting with disbelief to the Federal Communications Commission’s determination that 70% of U.S. households now get cable, a finding that could lead to increased agency scrutiny of the industry. Even as FCC commissioners…

FX Doubles Up on ‘Damages’

FX has ordered two more seasons of its original series “Damages.” KZK Productions, Sony Pictures Television and FX Productions will crank out 26 more episodes of the program starring Glenn Close beginning early next year. “FX is proud of our…

E! Picks Up Second Season of ‘Kardashians’

E! Entertainment said it has picked up a second season of “Keeping Up With the Kardashians.” Since its debut in October, the show has been the top-rated Sunday night program among women 18 to 34. On Nov. 4, it averaged…