Study Tracks Viewers’ News Habits
Web Crucial to Attracting Young News Consumers
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Ad Money Stays at Stations With Earliest Presidential Primaries
States that push up their primary election dates may get a greater say in who becomes president — but their television stations aren’t pulling in more advertising revenue. Instead, stations in the states that traditionally hold the first primaries —…
Old Meets New in Network Promo Plans
Marketers Trying Everything to Introduce Shows
Poker World Series Plans Global Expansion
Stacking Its Deck with Digital Outlets in 5-Year Business Plan
U.S. Tennis Open Changes With Technology
Event Expects New Platforms to Attract Viewers
Insider: Polite vs. Pertinent vs. Appropriate
Our topic today, dear readers, is on-air pleasantries and the subliminal messages they send. “Good morning,” for example. When one co-worker, perhaps the news reader on a morning show, says, “Good morning, Dan, Sally and John,” before they begin their…
DirecTV Gets Into the Game
Satcaster Boosts Interactive Content for U.S. Open, NFL
‘Weeds’ Returns to Best Score Ever
Cable’s Summer Originals Still Going Strong