Who Won and Lost in the News Corp. Reorganization?
Murdoch’s Stunning Shuffle Leaves Plenty of Questions
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NBA Goes for ‘Amazing’ in Playoff Promos
TV Partners ABC, ESPN, TNT Will Air Spots
WE tv Campaign Volunteers Its Viewers to Help Nonprofits
Women’s network WE tv is ratcheting up its public service efforts. It’s launching a campaign urging viewers to volunteer their time to local causes. When it visits ad agencies and clients to make its upfront pitch, instead of handing out…
Online Access to Cable Programming Is Next Test for Multichannel Providers
Customers Will Default Without ‘Web Replicas,’ Study Warns
Eager Attendees Pump Up Volume at South by Southwest Interactive
Online Creatives Value Face Time at Festival
Column: Can Teen.com TV Become the Web’s MTV?
Network of Online Video Sites Aims to Draw Young Viewers
Stephanopoulos, McCain to Talk on Twitter
ABC’s George Stephanopoulos has landed an interview with Sen. John McCain on the popular social networking site Twitter, TVNewsday reports. In the “Twitterview,” scheduled for noon EDT Tuesday, Stephanopoulos and McCain will exchange 140-character questions and answers for 15 minutes,…
‘E.T.’s’ Thomas to Guest on ‘CSI’
Henry Thomas, best known for his role in the classic film “E.T.: The Extra-Terrestrial,” will make a guest appearance during a May sweeps episode of “CSI,” Entertainment Weekly reports. Thomas will play a murderer from the past who comes back…
RDF’s Matthew Frank Reflects on ‘Swap’
RDF Media Group managing director Matthew Frank admits it was difficult to sell media buyers on “Wife Swap” with such a provocative theme, Daily Variety reports. As the show prepares to air its 100th episode in the U.S. Friday night,…
Stewart-Cramer Confrontation Draws ‘Daily’s’ Second-Biggest Audience of ’09
Jon Stewart’s faceoff with CNBC’s Jim Cramer Thursday night gave “The Daily Show” its second biggest audience this year. The media-hyped event was seen by 2.3 million total viewers on Comedy Central. That trails only the Inauguration Day episode of…