RDF’s Matthew Frank Reflects on ‘Swap’

Mar 13, 2009  •  Post A Comment

RDF Media Group managing director Matthew Frank admits it was difficult to sell media buyers on “Wife Swap” with such a provocative theme, Daily Variety reports. As the show prepares to air its 100th episode in the U.S. Friday night, Frank said the U.S. version is “higher-octane,” and “the jeopardy seems to be bigger and the families paired are more extreme in terms of their differences,” the trade says.
—Sergio Ibarra

Your Comment

Email (will not be published)