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RDF’s Matthew Frank Reflects on ‘Swap’

Mar 13, 2009  •  Post A Comment

RDF Media Group managing director Matthew Frank admits it was difficult to sell media buyers on “Wife Swap” with such a provocative theme, Daily Variety reports. As the show prepares to air its 100th episode in the U.S. Friday night, Frank said the U.S. version is “higher-octane,” and “the jeopardy seems to be bigger and the families paired are more extreme in terms of their differences,” the trade says.
—Sergio Ibarra

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